289-651-4014 info@elleverity.com
Services

The Elleverity Path

1. Complimentary Consultation

Our first interaction will be during a complimentary 30-minute conversation, where we explore your current situation and your vision for your future.

2. Discovery Session

A Discussion of your current financial goals, your current financial situation and strategies

What this service includes: 

  • Review all aspects of your financial life with an objective expert
  • Get a clear view of where you are currently, highlight gaps and concerns. Discuss ideas on how to close those gaps and refine goals to be more aligned with current strategy.
  • Leave the meeting better informed.
3. Present & Implement

Present the action strategy where opportunities are maximized across your entire financial spectrum and provide an implementation plan in order to move to a desired benchmark over an agreed upon period of time 

4. Check-Ins
  • Semi-annual check-in meetings ( or as needed) during the year to ensure that your financial plan is still working for you and your goals.
  • Additionally, we are accessible to support you in between meetings via phone or email.

Investment Planning

  • Understand your level of investment risk
  • Help choose cost & tax efficient investments
  • Diversification strategies
  • RRSPs, TFSA, RESPs, RRIF, LIF
  • Managed accounts and ETFs

Our approach is not through timing the market. We design an investment strategy that accounts for your comfort with fluctuating markets. Build a diversified portfolio and become educated on how we can help you reach your goals.

Retirement Planning

  • Develop realistic retirement goals
  • Goals-based customized Family Plan
  • “What if” planning scenarios
  • Maximize CPP & OAS benefits
  • Withdrawal strategies

Retirement is usually a fleeting thought that passes through our minds as we feel it is an event happening in a galaxy far, far away. Time however, has a funny way of swiftly passing us by. We can suddenly find ourselves fighting for work and shifts that we would rather not have. You deserve a retirement life that you want, not the retirement you are forced into due to procrastination.  Take charge of your financial situation right now!

Insurance Planning

  • Life insurance review and needs analysis
  • Long-term care review and needs analysis
  • Overhead Business Insurance
  • Review Annuity strategies
  • Group plans & Travel Insurance.

Evolving life insurance needs at every stage:

1. During working years, may help your loved ones avoid drastic changes in their lifestyle in the event of your passing.

2. During retirement, it can be positioned to offer additional tax and estate benefits. 

Complete Financial Plan

An integrated review of your finances, insurance, and goals. Includes comprehensive recommendations, with multiple scenarios.

    Our delivery: 

    • An easy-to-read summary of your current net worth, goals, and action items.
    • An asset allocation recommendation for your current TFSAs, RRSPs, RESPs or work retirement plan.
    • Recommendation on how to best setup your savings “buckets” to help meet your savings goals.
    • Debt repayment analysis and strategy.
    • Recommendations on investment strategy based on your investment goals.
    • Recommendations on retirement planning
    • Recommendations on tax planning
    • Life insurance review and recommendations.
    • Review of current estate plan (wills & beneficiaries, etc.)
    • Since no one is an island, we have aligned ourselves with professionals who work together to serve your broader needs such as accountants and estate lawyers.

    FAQ

    Frequently Asked Questions

    Got any questions?

    Here are some of the most common questions we receive. If you need more clarification, have any other questions, or would like to book a complimentary consultation to learn more, please contact us!

    Who do you work with?

    Women who are established in their careers, are now thinking about how to organize their finances to meet certain milestones such as retirement, pivoting their careers, going on a sabbatical – because every client is unique. We help our clients feel empowered to set personal financial goals and design a plan for achieving them. We work together as a trusted advisor to give them unbiased, professional advice, and to monitor and follow up as circumstances change.

    What can you expect from us?

    You can expect us to work in your best interest. We want you to feel comfortable with sharing the goals and financial issues that affect your: family, occupation, recreation and money. We build a cooperative partnership that will help us craft a plan that is goal-oriented but also flexible enough to change as your life evolves.

    What is a financial plan?

    A financial plan is the cornerstone of an individual or family’s strategy for financial independence. Saving and investing are important parts of a financial plan, but there is so much more.

    How much do you need to save and how should the funds be allocated? How much do you need to have to retire by a certain age? Should those savings be allocated to debt repayment? Which savings vehicles should I use? 

    What’s your investment strategy? Have you addressed areas such as asset allocation, fees, estate implications and performance? 

    Is your financial plan tax-efficient?, or are there things you should be doing differently, either individually or as a family?

    Also important  to consider, is what happens if you become sick, injured or disabled, or worse, if you die unexpectedly? Will your family’s financial plan still be on track?

    A financial plan is a comprehensive projection over the long-term that identifies and projects your income, expenses, assets and liabilities and how these four areas come together on an annual basis for the rest of your life. It can be used to make decisions for either the short term or the long-run.

    How long does the process take?

    Every situation is unique. From the time you decide to work with us and provide us with the necessary information, an initial working draft plan usually takes 2-3 weeks to create. Then once it is implemented, we provide ongoing advice as the client’s situation changes. Ideally, it is an on-going long-term relationship.

    What is the difference between investment advice and financial planning?

    Financial planning takes into consideration all aspects of your financial life, including investments, retirement, tax planning, estate planning, and insurance, as well as your personal behaviours and needs, bringing everything together to understand how to optimize your goals. Investment advice only takes into consideration whether your risk tolerance is aligned with the types of investments you hold to meet your investment goals.

    Do I need to invest with you in order to obtain a financial plan?

    It is entirely up to you. The services we offer can range from either building your plan and charging for our advice or we can build and implement the plan. If you already have a trusted investment advisor, we are happy to build a partnership with them to ensure we are optimizing your financial plan together.

    Are you influenced to recommend certain specific investment products?

    No. We are completely independent of any financial institutions and their products. Our main goal is to ensure the investment products you own are best suited for achieving your financial goals.

    What about fees?

    Our clients are able to choose how they pay us. These fees are fully disclosed. If insurance is part of your financial plan, we may receive a commission on those purchases in keeping with the insurance industry practice. We will always be completely transparent about disclosing any income we receive for acting on your behalf.

     

    Can you provide qualifications & references?

    I hold the Certified Financial Planner Designation (CFP®). Our governing body, the Financial Planning Standards Council (FPSC), “ensures those it certifies . . . meet appropriate standards of competence and professionalism through rigorous requirements of education, examination, experience and ethics.”

    Client references will be provided upon request. We have worked with many clients  who would be happy to share their experience. You can also check out our  testimonials.

     

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    Website Disclaimer and Dual Occupation Disclosure 

    Zainab Williams is a Financial Advisor and is also licensed for the sale of insurance. Zainab Williams is registered through separate organizations for each purpose and as such, you may be dealing with more than one entity depending on the services and products discussed. The name of the entity being represented should correspond to the business being conducted. Designed Securities Limited (DSL) is regulated by the Investment Industry Regulatory Organization of Canada (www.iiroc.ca) and Member of the Canadian Investor Protection Fund (www.cipf.ca ). Investment products are provided by Designed Securities Ltd. and include, but are not limited to, mutual funds, stocks, ETFs and bonds. Zainab Williams is registered to provide investment advice and solutions to clients residing in the province of Ontario.

    Any advice which may be given in respect of non-securities services is given by Zainab Williams solely and no such advice is given in their capacity as a registrant of Designed Securities Ltd. Canadian Investor Protection Fund (CIPF) coverage is available to IIROC Dealer Members and does not offer protection, within limits, on non-securities products not held by a Member. Non-securities related business includes, without limitation, fee-based financial planning services; estate and tax planning; tax return preparation services; advising in or selling any type of insurance product; any type of mortgage service. Accordingly, Designed Securities Ltd. is not providing and does not supervise any of the above noted activities and you should not rely on Designed Securities Ltd. for any review of any non-securities. No information on this website shall be deemed as investment advice or a recommendation. The information provided may be gathered from sources believed to be accurate. This website is for informational and reference purposes only and is not intended to provide specific personalized advice including, without limitation, investment, financial, legal, accounting or tax advice. Please consult the appropriate professional depending on your particular circumstances. This website does not constitute an offer or solicitation in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation.

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