Welcome to Elleverity
These days, it’s not unusual for people to have funds, investments, retirement plans, and insurance policies distributed throughout multiple institutions. At Elleverity, we understand you’re busy and that keeping track of all the pieces can be time consuming and overwhelming. At Elleverity, our mandate is to bring all the pieces of your financial puzzle together to give you your big picture in one place. We combine all the various pieces of your financial puzzle, so you can see everything at a glance and make your financial planning decisions based on complete knowledge.
Why Elleverity?
Guidance | Integrity | Protection
Guidance
No fancy jargon.
Every financial plan we develop is tailored specifically to each individual client. We consider your personal goals, your risk tolerance level, your stage of life, and your personal level of financial literacy. We use language you understand, we will guide you and educate you on your financial options, and we will help you make the choices that are in your best interest.
Protection
Because we have your best interests in mind, we only work with reputable institutions, ensure your investments are optimally protected, and that all decisions you make towards achieving your financial goals are based on presenting options with a thorough explanation and understanding of the investment & insurance vehicles available.
Integrity
We treat all our clients with the same unbiased respect and attention, regardless of the size of your portfolio, your stage of life and career, or your personal financial goals. It is in our best interests to serve your best interests, so every decision or recommendation we make is what best suits you. One of our main goals is to improve your personal financial literacy. In the end, the more you know about your financial picture, the better we have served you.
Contingency plans for What-If scenarios
What if I get married?
Should I consider a prenup?
What if my partner passes away prematurely?
What if I want to make a large purchase?
What if I want to retire early?
Should we combine our finances or keep them separate?
What if I separate/get divorced?
What if I want to sell my business?
What if I get offered a new job? How do I know if I should take it?
What if I want a Work-Optional Lifestyle?
As seen in
Testimonials
What They Say
Website Disclaimer and Dual Occupation Disclosure
Zainab Williams is a Financial Advisor and is also licensed for the sale of insurance. Zainab Williams is registered through separate organizations for each purpose and as such, you may be dealing with more than one entity depending on the services and products discussed. The name of the entity being represented should correspond to the business being conducted. Designed Securities Limited (DSL) is regulated by the Investment Industry Regulatory Organization of Canada (www.iiroc.ca) and Member of the Canadian Investor Protection Fund (www.cipf.ca ). Investment products are provided by Designed Securities Ltd. and include, but are not limited to, mutual funds, stocks, ETFs and bonds. Zainab Williams is registered to provide investment advice and solutions to clients residing in the province of Ontario.
Any advice which may be given in respect of non-securities services is given by Zainab Williams solely and no such advice is given in their capacity as a registrant of Designed Securities Ltd. Canadian Investor Protection Fund (CIPF) coverage is available to IIROC Dealer Members and does not offer protection, within limits, on non-securities products not held by a Member. Non-securities related business includes, without limitation, fee-based financial planning services; estate and tax planning; tax return preparation services; advising in or selling any type of insurance product; any type of mortgage service. Accordingly, Designed Securities Ltd. is not providing and does not supervise any of the above noted activities and you should not rely on Designed Securities Ltd. for any review of any non-securities. No information on this website shall be deemed as investment advice or a recommendation. The information provided may be gathered from sources believed to be accurate. This website is for informational and reference purposes only and is not intended to provide specific personalized advice including, without limitation, investment, financial, legal, accounting or tax advice. Please consult the appropriate professional depending on your particular circumstances. This website does not constitute an offer or solicitation in any jurisdiction in which such offer or solicitation is not authorized or to any person to whom it is unlawful to make such offer or solicitation.
The opinions expressed are those of the author and do not necessarily reflect those of Designed Securities Ltd. The information contained on this website is subject to change without notice. Information has been gathered from sources believed to be reliable. Content is accurate as of the date of publication, and subject to change without notice. By accessing links to external websites, you will be leaving this website, and Zainab Williams or Designed Securities Ltd. are not responsible for the information contained on these external websites. Content may not be reproduced or distributed without the consent of Zainab Williams.